Soft2Bet is an international iGaming technology company that develops and provides turnkey solutions for casino and sportsbook operators. The company develops its own platform, gamification products, and managed services, combining technology development with operational experience across different markets. Its platform architecture and product engineering allow operators to launch, manage, and develop their online gaming products using a unified technology environment.
About the Soft2Bet Company
Soft2Bet was founded in 2016 and has developed into a technology provider whose core stack, from the player account layer to gamification mechanics. The company operates as both a B2B supplier for partner brands and a B2C operator of its own products, which allows Soft2Bet to test solutions in live conditions before offering them to partners.
The main directions of the company cover a proprietary iGaming platform, casino and sportsbook integrations, player account management with front-end delivery, gamification technology, and managed services. Each of these directions is developed as part of a single technological foundation rather than as a set of separate tools, which means partners of Soft2Bet configure one system instead of coordinating several suppliers. This structure also shortens the path from a commercial decision to a technical implementation, since the components are designed to work together from the outset.
Technological expertise remains the element that connects the commercial and product sides of the business. Soft2Bet develops its platform with attention to system stability, integration capability, and adaptability to the requirements of individual jurisdictions, and the company continues to invest in the technical infrastructure that supports these characteristics at scale. The Soft2Bet platform is engineered to support high volumes of concurrent activity, which matters for partners operating several brands at the same time.
The business model of the company covers both sides of the industry, and this dual position influences how products are designed. As a B2C operator, Soft2Bet, led by Uri Poliavich, runs its own portfolio of casino and sportsbook brands and observes directly how players respond to interface decisions, promotional mechanics, and content selection. As a B2B supplier, the company applies these insights to the platform it provides to partner operators, so solutions are tested in real operating conditions before reaching the market.
Work with partners and operators is organized around delivery rather than around a single product license. The company supports operators through platform migration, brand launches, native mobile applications, back-office control, and ongoing operational assistance, and each engagement is shaped around the requirements of the market. Soft2Bet holds 23 licenses and a presence across 12 jurisdictions, which places its international activity within a licensed framework in every market where its brands and partner brands operate.
Technological Solutions of Soft2Bet
The technological offering of Soft2Bet is built around one platform that supports the launch, operation, and scaling of casino and sportsbook brands. The platform brings casino, sportsbook, CRM, CMS, KYC, promotional tools, and player engagement features into a single operating setup, which gives operators direct control over their workflow and reduces the number of external suppliers they need to manage. Because the architecture is modular, partners of Soft2Bet enable the components they require and add further capability as their operation develops.
Infrastructure performance is measured rather than described in general terms. Network performance figures record more than 200 million game rounds processed each day and 99.99% platform uptime, alongside 190% year-on-year growth in casino games gross gaming revenue and 173% year-on-year growth in sportsbook gross gaming revenue. Over the year 2025, Soft2Bet added more than 9,500 new casino titles to its platform while sustaining more than one million pre-match events and 800,000 live events annually.
The solutions that Soft2Bet delivers to operators cover the operational cycle of an online brand:
- A proprietary iGaming platform with casino and sportsbook integrated solutions.
- Player account management together with front-end delivery and customization.
- Gamification technology with configurable rewards and user segmentation.
- Native mobile applications built on an edge-optimized architecture.
- Back-office control with real-time reporting, KYC status, and activity monitoring.
- Managed services covering customer support, fraud detection, and daily operational tasks.
Player engagement and retention are handled through the gamification technology that Soft2Bet develops as a standalone, API-based product. The solution adds missions, challenges, rewards, progression mechanics, and segmentation to casino and sportsbook journeys, and operators configure which engines to enable according to the profile of their audience. This approach allows a partner to apply engagement mechanics selectively rather than adopting a fixed template, and it supports retention work that continues after the acquisition stage has ended.
Operational control is provided through the back office that accompanies the platform. Operators working with Soft2Bet monitor performance through a real-time dashboard, review KYC status and user activity, and investigate irregular behavior from the same interface in which they manage promotions and content. This consolidation of reporting and administration reduces the operational distance between a commercial decision and its implementation, and it gives partner teams a consistent view of every brand they run on the platform.
Mobile delivery has become a separate area of engineering within the company. Soft2Bet’s mobile platform is designed for fast loading and stable gameplay, with simple navigation, haptic feedback, adjustable text sizes, and voice navigation. Native apps are also developed separately for each brand rather than built from a single shared template. This attention to the mobile layer reflects the way players reach online products today, with the application often serving as the primary point of contact with a brand.
Product flexibility across different markets is a structural requirement rather than an additional feature. Localization is built into delivery at Soft2Bet, so that a brand can present a market-specific experience while operational governance remains centralized across the partner portfolio.
Malta in the European iGaming Market
Malta is one of the most well-known and one of the first countries in Europe to introduce a dedicated regulatory framework for online gambling.
At the same time, Malta cannot be viewed solely as a separate consumer market within the iGaming industry. The country is also known as a major operational hub where companies can concentrate various functions, including technology, innovation, responsible gambling, customer support, and other areas of their operations.
The iGaming market in Malta has developed and transformed over time. Today, significant attention is paid not only to licensing companies but also to supervising their ongoing activities. One important area is risk-based supervision, which involves a more detailed assessment of operators and potential risks.
Over the years, Malta’s iGaming sector has also developed a specialised labour market and supporting infrastructure for companies operating in the industry. At the same time, software suppliers and other companies support different areas of iGaming business operations.
Expertise at Soft2Bet
Soft2Bet’s expertise is distributed across technology, product, and commercial functions, and it is assembled from specialists working in different locations and disciplines. Engineering specialists maintain the core stack and the mobile architecture, product specialists develop the gamification engines and the back-office tools, and commercial and operational specialists support partners through launches, migrations, and daily activity. This combination allows Soft2Bet to move a solution from concept to live deployment without transferring the work between unconnected suppliers.
Cooperation between specialists from different disciplines is organized around products rather than around departments. Engineers, product managers, analysts, and player protection specialists work on the same release cycles, which allows a change in one part of the system to be evaluated for its effect on the others before it reaches a live brand.
Product development remains the orientation that shapes how these specialists cooperate. The company directs its resources toward improving platform features, mobile delivery, and engagement mechanics on a continuous basis, and the results of that work are measured through the performance of partner brands rather than through internal metrics alone.
Industry Recognition of Soft2Bet
Industry awards provide an external reference point for the technological work of a supplier, and Soft2Bet has been recognized repeatedly by award programs organized by EGR, SBC, and the Global Gaming Awards. In 2026 only, the company received following recognitions:
- Platform Provider of the Year 2026 at the Global Gaming Awards EMEA, presented during ICE Barcelona in January 2026.
- Innovator of the Year at the International Gaming Awards 2026, announced at the same series of ceremonies.
- European Casino Platform Supplier at the EGR Europe Awards 2026.
- European Acquisition and Retention Partner at the EGR Europe Awards 2026.
- Innovation in Mobile at the EGR B2B Awards 2026.
- Innovation in Casino Software at the EGR B2B Awards 2026.
- Industry Innovation of the Year in North America at the SBC Awards Americas 2026.
The categories in which Soft2Bet received recognition in 2026 correspond to the areas the company describes as its priorities, namely platform supply, casino software, mobile delivery, and player acquisition and retention. Earlier recognition follows the same pattern, including Platform Provider of the Year and Product Launch of the Year at the Global Gaming Awards EMEA 2025, and the awards for acquisition and retention and for industry innovation received at the SBC Europe Awards 2025.
Solutions for the Development of an iGaming Business
Technology partnerships in online gaming are formed around specific operational needs, and the solutions of Soft2Bet are directed at operators who require a complete technical foundation rather than an isolated component. The offering is intended for companies launching a new brand, for operators migrating an existing product to a different platform, and for established businesses adding casino or sportsbook capability to their current activity. In each case, Soft2Bet supplies the platform, the integrations, and the operational support required to bring the product into service.
The opportunities available to partners extend beyond the initial launch. Partners of Soft2Bet gain access to casino and sportsbook content, gamification engines, native mobile applications, and back-office reporting, together with managed services that cover customer support and daily operational tasks. Because these elements belong to one platform, a partner is able to activate additional capabilities without rebuilding the technical base of the brand.
Scalability is addressed through the modular design of the platform. An operator working with Soft2Bet can manage several brands from a single system, add markets as licenses are obtained, and increase volume without changing the underlying architecture, which is supported by the infrastructure figures recorded above. This structure means that growth in activity is handled as a configuration task rather than as a new integration project. Soft2Bet configures product delivery according to local player behavior, language, and licensing requirements, so that a single platform supports experiences that differ from one market to another.
Each engagement begins with an assessment of what the operator actually requires, since a brand entering its first market and a business consolidating several existing products need different technical answers. Soft2Bet defines the configuration of the platform, and the same teams remain involved after the launch through managed services and product support. This continuity of delivery means that the technical decisions taken at the start of a project remain understood by the people supporting the brand in daily operation.
Player protection is treated as a condition of operation across all of this activity. Soft2Bet maintains dedicated teams working on responsible gaming, fraud detection, and adherence to licensing requirements in every jurisdiction. The responsible gaming tools built into the system include deposit limits, self-exclusion options, behavioral monitoring, and real-time alerts, and these instruments are available to partner brands as part of the standard platform.
Soft2Bet continues to develop as an international iGaming technology company whose direction is defined by proprietary product development, licensed operations, and long-term work with the operators that use its platform. The values expressed through that work are technological independence, transparency, responsibility toward players, and consistency in delivery, and they remain the foundation on which Soft2Bet builds its position in the industry.
